HERU

Yoav was a gifted athlete, coaching boys and girls and training them to peak condition in preparation for military service. On 16 September 2011, Yoav was electrocuted by a high voltage line during a routine workout in the area of a seemingly harmless sand dune. He suffered severe burns all over his body. Hardly showing any sign of life, he was flown by helicopter to the hospital. He had little chance of surviving the night. But he came through it. Yoav has gone down as a medical miracle. His story, about the will to survive and how to cope with terrible suffering, is presented in a fascinating, moving, and hope-inspiring lecture. This is the story of a man who will make you think once again about your life. Yoav Asa, an informal educator, heads the national organization “Asa Oti Lohem” (Make Me a Fighter) which for more than twenty years has prepared high school students from various population sectors for meaningful military service in the elite units of the Israel Defence Force. He is one of the founders of the Lauro Association and its flagship program known as “Leadership”. A life teacher and educator of thousands of boys and girls for the achievement of fulfillment, leadership, and love for their country, Yoav is married to Mor and father to Omer. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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