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In Africa, nothing kills a deal faster than mixing politics and religion with sales. One wrong comment and suddenly your client is “not interested” not in the product, but in you.

Smart salespeople know the trick: if your client supports a party, clap the loudest. If they go to church, be there on Sunday with a big “Amen!” Business first, opinions later. That’s how you close deals, not doors.

Watch the podcast: Why Smart Salespeople Never Talk Politics or Religion

#Thecharteredvendor #Sellinglikeavendor #Whyafricanbusiness

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